Reach the people who define culture
Millions of curious, engaged visitors every month. Put your brand in front of them.
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The Audience
Since 1999
One of the longest-running community-driven sites on the internet.
Millions
Monthly visitors across the US, UK, Canada, and Australia.
High intent
People come here to look something up. They're actively engaged with the content, not passively scrolling.
Cited by the press.
Urban Dictionary has been cited by the New York Times, NPR, and the BBC. When people want to understand how language is actually evolving, they come here.
Trend-aware audience
Your ad reaches people who are actively exploring new language, culture, and ideas. They're early adopters by nature.
Brand-safe placements
Pages are scored in 13 safety subcategories, and pages outside the tiers you choose are excluded from your campaign. Learn more
Standard ad formats
Standard IAB display sizes on desktop and mobile. The creative you already run works here without changes.
In the press
"A stunningly useful document that unlike most media is made and used by actual young people — in droves."
"An evolving cultural document."
Put your brand where culture happens.
Tell us about your brand and we'll follow up within 24 hours.
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