Reach the people who define culture
Millions of curious, engaged visitors every month. Put your brand in front of them.
The Audience
26 years
Online since 1999. One of the longest-running community-driven sites on the internet.
Millions
Monthly visitors across the US, UK, Canada, and Australia. Overwhelmingly organic — search and direct traffic.
High intent
People come here to look something up. They're actively engaged with the content, not passively scrolling.
A cultural institution, not just a website.
Urban Dictionary has been cited by the New York Times, NPR, the BBC, and used in courtrooms. When people want to understand how language is actually evolving, they come here.
Trend-aware audience
Your ad reaches people who are actively exploring new language, culture, and ideas. They're early adopters by nature.
Brand-safe placements
Every page is scored across 13 safety categories. Your ads only appear on content that meets your standards. Learn more
Standard ad formats
Display ads in standard sizes across desktop and mobile. No exotic formats, no surprises.
Good fit for
Brands and products that resonate with a young, culturally engaged audience.
👕
Apparel & Merch
📱
Apps & Games
🎬
Entertainment
🍔
Food & Drink
🎓
Education
🛒
E-commerce
🎵
Music & Streaming
💰
Fintech
In the press
"A stunningly useful document that unlike most media is made and used by actual young people — in droves."
"An evolving cultural document."
"One must-have resource in this ever changing world."
Put your brand where culture happens.
Tell us about your brand and we'll follow up within 24 hours.
Urban Dictionary for Business
The internet talks here. Your brand should too.
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