Add Urban Dictionary to your supply
We're looking for SSPs, ad networks, and demand partners who want quality inventory with real scale and 100% organic traffic.
30M+
Monthly pageviews
Real scale, real users
15M+
Monthly unique users
Engaged audience
100%
Organic traffic
62% search, 34% direct, 4% referral/social
150M
Google Search clicks (12 mo)
4.2B impressions
Our audience
62%
US, UK, and Canada
Core English-speaking markets
67%
Land on definition pages
High-intent lookups
25 years
Online since 1999
Cultural institution
Why partner with us
100% organic traffic
No paid acquisition, no incentivized traffic. 62% search, 34% direct. Real users finding real content.
Engaged audience
Users actively looking up words and phrases. High intent, high engagement, real attention.
Technical support
Direct access to our engineering team for integration, testing, and ongoing technical issues.
Technical integration
Prebid.js client-side
We run Prebid.js header bidding with client-side adapters. If you have a Prebid adapter, integration is straightforward.
Supported formats
IAB standard display: 320x50, 300x250, 300x600, 728x90, 970x90. No video, interstitial, or native at this time.
Brand safety signals
ABCD content grades passed via Prebid key-values. Your buyers can target by safety tier. Learn more
Current partners
We work with Magnite, PubMatic, Index Exchange, OpenX, Sovrn, TripleLift, and others.
Who we're looking for
SSPs & Exchanges
Looking for quality inventory at scale? We have it. Prebid-ready, no fraud, high viewability.
Ad Networks
Content recommendation, native, contextual - if you have demand and a Prebid adapter, let's talk.
Demand Partners
Bring your buyers to engaged, high-intent audiences. Clean inventory, transparent signals.
Urban Dictionary is one must-have resource in this ever changing world.
Urban Dictionary is a stunningly useful document that unlike most media is made and used by actual young people — in droves.
An evolving cultural document.
Advertisers on our inventory
Brands that have run campaigns on Urban Dictionary.
Ready to get started?
Tell us about your company and we'll follow up within 24 hours.
Urban Dictionary for Business
The internet talks here. Your brand should too.
© 2025 Urban Dictionary LLC