Advertise on Urban Dictionary
Reach the internet's most culturally influential audience. We have two simple ways to get started.

100M+
Monthly pageviews
High-traffic, culturally engaged users
#16
Most visited U.S. website (Quantcast)
Large-scale national reach
10%
of U.S. 18–24-year-olds visit monthly
Unmatched Gen Z and Millennial footprint
46%
Have household incomes over $100K
High-value, upwardly mobile audience
Our audience
63%
U.S.-based, with a strong international presence
Source: Google Analytics
Engaged
Curious, and always sharing
Cultural
Leaders in internet trends
Urban Dictionary Promote
For Brands, Creators & Small Business
Our simple, self-serve ad platform. Launch a campaign next to any word in minutes. No ad tech experience needed.
✓
Target Any Word
Place your ad next to any word or phrase
✓
Flat $20/Day Rate
Simple, transparent pricing with no hidden fees
✓
Launch Instantly
Go live in minutes, not days
Programmatic & PMPs
For Agencies & Media Buyers
Access our premium, brand-safe inventory directly through your DSP. PMPs and direct deals available.
✓
DV360, TTD, Xandr Ready
Seamless integration with major DSPs
✓
Advanced Targeting Options
Demographic, contextual, and behavioral targeting
✓
Brand Safety Tiers
Choose your comfort level with multi-tier safety controls
Our clients
Trusted by leading advertisers to connect with digital-native audiences.
Urban Dictionary is one must-have resource in this ever changing world.
Urban Dictionary is a stunningly useful document that unlike most media is made and used by actual young people — in droves.
An evolving cultural document.